Getting Customer Feedback

How effective is your marketing in Tucson? Do you know what your customers want? Do you know how they think? It's almost impossible to have a successful business if you don't meet the needs of your customers.

Here are a few ways to feedback from your customers. Keep in mind that by conducting surveys and research that this is where those million dollar ideas come from. Let your customers tell you what they want and give it to them!

These are just a few suggestions to get the creative juices flowing.

Start with your employees...

Your employees are the eyes and ears of your customers. Ask them to keep their ears open to complaints and of course anything the customers constantly ask for which you don't sell or are usually out of.

Use comment cards...

Comment cards can provide you with invaluable data. Just try to keep it simple and ask general questions with yes or no answers. One of the best ways to find out what your customers want is to ask them.

Spying on your competition...

Find out what your competition is doing. Have someone you know check out there stores and what they are selling. Your customers should be interested in the same items or services so why not add them to your arsenal?

Create a list of your competitors and write them down. Then go to Google and create a Google alert on your competition here http://www.google.com/alerts.

Google will instantly notify you as soon as anything about them shows up on the Internet. You can also use Google alert to take care of any customer complaints that may pop up on the Internet. (See Competitor Analysis for more info)

Spotting Trends and Related Products

Pay close attention to what your customers are buying and not buying from you. If you know what your customers are looking for than you can also find out other related products or services to add to your business by going to Google's keyword Tool here... https://adwords.google.com/select/KeywordToolExternal 

Just type in your search term and Google will display related search terms. You'll be able to tell what's hot and what's not just by looking at the monthly searches.

Coupons with Surveys by Mail

Some people just throw these things away, but there are plenty of customers who won't. Notice I said customers?

Most of your customers would be extremely happy to fill out your questionnaire or survey especially if they are getting a discount! Just make sure they don't have to pay for postage! In order to build a sense of urgency, put "Limited Time Only" on it with a short expiration date.