* Home Page Layout
* Navigation
* Design
* Calls to Action
* Landing Pages
* Tracking Statistics
* Competitive Analysis
* Keyword Research
* Review Market Research Resources in Post Training Materials
SECTION THREE: SEARCH MARKETING (SEO)
* On-Page Optimization
* Off-Page Optimization
SECTION FOUR: PAY-PER-CLICK ADVERTISING
* Create a Google Adwords Campaign
* Continually Analyze & Optimize
SECTION FIVE: SOCIAL MEDIA PROMOTION
* Create and Promote Videos
* Blogging & Tagging
* Create Your Secondary Sites
SECTION SIX: CONVERSION ANALYSIS
* Install Tracking Software
* Track Website & All Promotion Stats
* Test Everything You Can, As Often As Possible
* Take Action