Here’s How To Build Your Contact List of Buyers
January 31st, 2009This is the best “Tucson Marketing” technique you’ll ever learn.
Okay, you’ve got 7 seconds…. 1,2,3,4,5,6,7, BAM!
When your potential customers click through to your website, that’s how long you’ve got to get their attention. They’ll quickly scan your page and try to find relevant and interesting information. If they can’t find obvious reasons to stay and discover more, they’re gone usually forever!
By building curiosity on every part of your website, it ultimately causes the visitor to feel compelled to want to learn more. Especially if they feel they will gain something of value. Do this effectively, and you’ll have a list of buyers to promote to at the click of a button using auto-responders. Once you set this up, your marketing in Tucson will targeted towards people who are genuinely interested in you and your business.
So the big question is…. how do you build a list?
All you need is an autoresonder service, which is basically an application that will manage your subscribers and subscription forms to put on your website. You can upload all the content you want into your autoresponder and put it on complete auto pilot.
Usually it takes about 5-7 emails to build rapport and trust with your subscribers. As long as you consider your subscribers best interest, you’re guaranteed to have a very responsive list.
Usually, I recommend asking your customers what they would like to know more about. This way you don’t waste time creating something that no one is interested in. By going into forums that are related to your type of business you’ll find out what kind of information people are searching for.
As soon as you discover what your customers are after, all you do is create a report, ebook, video, newsletter, or something of value that could be sold for anywhere from $20-100 and give it away as an incentive for your visitors to get on your subscription list.
For free? Yes for free! Why you ask?
When you normally advertise and market your business, do you normally pay for it? By giving away free valuable information to your visitors you now have a contact list of people to market your products and services to.
Plus, if you immediately send them to a one time offer where they can purchase something related to what they just signed up for, you’ll be able to separate the freebie seekers from the buyers.
Then once you have a list of buyers, you’ll be able to promote back end products to them. The great thing about this is… they don’t even have to be your products and you can still make money from them!
Here’s your auto-responder recipe…
- Get an auto responder service.
- Put your subscription form on your website.
- Give away just enough information to keep your subscribers begging for more.
- Develop (paid) products to offer as solutions to their problems or become an affiliate for products that have already been created to fulfill their needs. ( by referring your subscribers to other businesses, this actually creates trust. Because it shows that you will refer them to another company if it’s in their best interest.)
- Stay in constant contact with your subscribers to develop strong relationships and provide up to date information.
- Promote. Give valuable advice. Offer more gifts. Promote.
As long as every email you send has something of value and something to look forward to… they’ll aways get opened and read! Think about it… How many times have you ignored a friend who was helpful and gave you invaluable information?
Here’s two of the best autoresonder services available… I personally use Aweber and they are absolutely awesome!
