GLOSSARY OF TERMS
May 1st, 2009SEARCH ENGINE OPTIMIZATION (SEO) / SEARCH MARKETING
Search Marketing is a process by which you market your website to the search engines to win top rankings for your targeted keywords.
LANDING PAGE
A landing page is any internal page of your website that a visitor could land on FIRST. Since search engines can index any page of your site, that indexed page will be the first page your visitor sees when they click on your listing.
You can also point promotions towards specific landing pages to target the first message they see to their particular needs and demographics.
SPONSORED LISTINGS / PAY-PER-CLICK (PPC)
Allows you to instantly display in a particular search engine for your targeted keywords. You only pay when someone clicks on your listing.
The amount you pay depends on the competitiveness of that keyword and other factors in your campaign. Google Adwords is the primary PPC engine.
CONVERSION ANALYSIS
Conversion analysis or conversion testing is a process by which you test elements of your website and promotions to increase conversions to leads or sales.
MULTIVARIATE TESTING
Where split testing allows you to test variations of one element at a time, multivariate testing allows you to test infinite combinations of variations of elements to identify the best performing combination quickly.
SOCIAL MEDIA
Social media is a collection of websites, tools, and content, including video, audio, blogs, social networks, social bookmarking, and more.
